Helga
is the proprietor of a bar.
She
realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her
bar. To solve this problem, she comes up with a
new marketing plan that allows her customers to drink
now, but pay later. Helga keeps track of the
drinks consumed on a ledger (thereby granting the customers'
loans).
Word
gets around about Helga's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers
flood into Helga's bar. Soon she has the
largest sales volume for any bar in town. By
providing her customers freedom from immediate payment demands, Helga gets no resistance when, at regular intervals, she
substantially increases her prices for wine and beer, the most
consumed beverages. Consequently, Helga's gross
sales volume increases massively.
A
young and dynamic vice-president at the local bank recognizes that these customer debts constitute valuable future assets and
increases Helga's borrowing limit. He sees no
reason for any undue concern, since he has the debts
of the unemployed alcoholics as collateral!!! At the bank's corporate
headquarters, expert traders figure a way to make huge
commissions, and transform these customer loans into DRINKBONDS.
These
"securities" then are bundled and traded on international securities markets. Naive investors don't really understand
that the securities being sold to them as
"AA" "Secured Bonds" really are debts of unemployed alcoholics. Nevertheless, the bond prices
continuously climb and the securities soon
become the hottest-selling items for some of the nation's leading brokerage houses.
One
day, even though the bond prices still are climbing, a risk manager at the original local bank decides that the time has
come to demand payment on the debts incurred by
the drinkers at Helga's bar. He so informs Helga. Helga
then demands payment from her alcoholic patrons, but being unemployed alcoholics they cannot pay back their drinking
debts.
Since
Helga cannot fulfil her loan obligations she is forced into bankruptcy. The bar closes and Helga's 11 employees
lose their jobs. Overnight, DRINKBOND prices
drop by 90%. The collapsed bond asset value destroys
the bank's liquidity and prevents it from issuing new loans, thus freezing credit and economic activity in the
community. The suppliers of Helga's bar had
granted her generous payment extensions and had invested their firms' pension funds in the BOND securities. They find they
are now faced with having to write off her bad
debt and with losing over 90% of the presumed
value of the bonds.
Her
wine supplier also claims bankruptcy, closing the doors on a family business that had endured for three generations, her
beer supplier is taken over by a competitor,
who immediately closes the local plant and lays off 150
workers. Fortunately though, the bank, the brokerage houses and their respective executives are saved and bailed out by a
multibillion dollar no-strings attached cash
infusion from the government.
The
funds required for this bailout are obtained by new taxes levied on employed, middle-class, non-drinkers who've never
been in Helga's bar.
Now
do you understand?
[From
an e-mail doing the rounds at the moment].
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